A sport is usually defined as an organized, competitively and skillful physical activity requiring commitment and fair play. It is governed by a set of rules or customs. In a sport the key factors are the physical capabilities and skills of the competitor when determining the outcome (winning or losing). This is the story of a brand which has matured over the past 100 years into a global super brand and an example of the power of branding regardless of time, politics, race or culture. It helped heal the wounds after a bitter war over a century ago and caused national sportsmen to rebel against their own governments and later united a nation after apartheid was dismantled and, as a result, yielded what is widely viewed as one of the 100 Greatest Sporting Moments in history. The entertainment aspect of sports, together with the spread of mass media and increased leisure time, has led to professionalism in sports. Equipment As sports have grown more competitive, the need for better equipment has arisen.
