Archive for the ‘Advertising’ Category
Online Classifieds
Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by individuals with single items they wish to sell or buy. Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals. In a news paper classifieds every news paper has its different rate for print classifieds as the rate is based sometimes on the lines taken for the ad or for the whole page but in a website there is no such thing even sometimes we can post out add for free of cost.
Now a day it’s known to all that online classifieds are much more popular than print classifieds and for that there are many reasons like years ago, when someone trying to look for a job,used to buy a newspaper and check the classified ads section. Today, when someone needs employment in any industry wherever in the globe, he logs on to the Internet and finds a reliable classifieds website and he can even apply for the job from the same website and does not need to go anywhere for that. Internet has altered life style, people purchase products online after checking up on the recent and economic classified ads. There is also a contest in contributing web sites to host honest fellowships and enterprisers with effective merchandises and services.
Today, we can purchase our pet kitchen ware, electronics, cloths, kid’s dresses, shoes, hand bags and other necessary equipments from honest on line web sites. The increase of Internet use has increased the call for societies and service suppliers to market place make known their latest promotional materials, ads and classified ads. That is why today there is a massive trend in putting up our promotion and classified ads on popular web sites than news paper.
Online Advertising
Promotion and commercialization are the two key words that rule each and every section of work. From products to services a well defined promotion is very much needed to cope up and survive in marketing world. Days have turned for online advertisement that is a form of promotion that uses internet and World Wide Web to deliver marketing messages to attract customers.
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in customer. In its common use, online advertising comprises all sorts of banner advertisements, email advertising, in game advertising, and keyword advertising, on platforms such as social networking sites of Face book, Twitter or My Space have received increased relevance.
Research has shown that online advertising has given results and is growing business revenue. One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. Another benefit is of the efficiency of advertiser’s investment. It allows customization of advertisements, including content and posted websites.
Several types of online ads:
1) Floating Ad- An ad which moves across the users screen or floats above the content.
2) Expanding Ad- An ad which changes size and which may alter the contents of web page.
3) Polite Ad- A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed.
4) Wallpaper Ad- An ad which changes the back ground of the page being viewed.
5) Trick banner – A banner that looks like a dialogue box with buttons. It stimulates an error message or alert.
6) Video Ad- Similar to a banner ad, except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
There are other ads like Superstitial, Interstitial, Pop Under and Pop-Up, Mobile ad’s, Map Ad etc that falls under online ads. Internet ads are by far the most powerful medium of commercialization in today’s world.